People these days prefer online than offline. Each day, the number of people who uses the internet for hours increases. As the number of internet users increases, searches performed on Google also increases which now reach to 200 million each day. Aside from google, there is also Facebook which has over 500 million users. Applying online business marketing to your small business would be a tremendous boost.
In offline marketing, you make advertisements on the radio, television, or newspaper which is very expensive. You need to make print ads and brochures which are very time consuming.
With online marketing, you can use blogs, online articles, press releases and emailing where you only need to spend very little money. You just need to own your own computer and internet connection to market your business online.
In offline marketing, you use television for video marketing to attract more customers. But in online marketing, you could use YouTube to submit your videos. There are a lot more video submission sites that can give you more exposure on the web for free!
In networking events, you need to attend those chamber meetings and business groups offline. Using online marketing, it is possible for you to do networking even when you're at home. There are lots of social media that are available again for free like Facebook, Twitter and LinkedIn.
There are a lot more differences between offline and online business marketing.
In offline marketing, you make advertisements on the radio, television, or newspaper which is very expensive. You need to make print ads and brochures which are very time consuming.
With online marketing, you can use blogs, online articles, press releases and emailing where you only need to spend very little money. You just need to own your own computer and internet connection to market your business online.
In offline marketing, you use television for video marketing to attract more customers. But in online marketing, you could use YouTube to submit your videos. There are a lot more video submission sites that can give you more exposure on the web for free!
In networking events, you need to attend those chamber meetings and business groups offline. Using online marketing, it is possible for you to do networking even when you're at home. There are lots of social media that are available again for free like Facebook, Twitter and LinkedIn.
There are a lot more differences between offline and online business marketing.
- Email marketing is instant, effective and low cost compared to snail mail slow and expensive.
- Offline marketing advertisements are expensive because you pay for time slots and space. In online marketing, you could keep your advertisements up for a longer time and pay much less.
- In offline marketing, selling an item has a long and complex process. Through online, buying an item is just a few clicks away!
- Your offline store will be opened and shut at certain hours but your online store stays open and can be accessed 24/7.
- In online business, access to customer information is simplified and done automatically. To achieve the same in offline business, you would need time, employees, and money.
1 comments:
Informative post regarding Online Marketing Over Offline Marketing. Well as I think Online marketing is a good way to promote a product around the world.
Thanks & Regards
Dr Jays Coupon
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